At the stage of the crisis, the most important work begins in terms of both external and internal communication. HR professionals and executives must monitor and respond to sentiment within the organization.
Crisis life cycle
The communication strategy during this period must be thought out to the smallest detail, and many factors will depend on its effectiveness: staff turnover (which is completely beside the mark at the time of the crisis!), the motivation and performance of employees, the level of stress in the workplace.
Simplification of communication
Available source of information
Top 5 tips for crisis communication for executives and HR
Denying the crisis can negatively affect the mood of your employees. It’s better to accept the problem, discuss it, thank them for their resilience, and continually mention what your organization is doing to cope with the difficult situation. Even small steps are important!
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